Client: CITI Obuv
Briefing: redesign shop concept and CI elements for a shoe label (multibrand) for the master-shop in "Mega", Chimki - total space of 100 to 200 m²
Job: concept, planning
Concept: interior: the routing throughout the shop is like a walk through a city, led by a green axis covered with plants, clearly structuring the so-called avenue of shoes in different areas for men, women and kids;
a special kid’s corner resembles a city park including a pond and makes the parents’ shopping a pleasure for the children as well; exterior: an entrance arc welcomes the visitor as city gate, pulling deeper inside the shop.
Architect: Gruschwitz GmbH, Germany