Skip to main content
Gruschwitz GmbH Scribble Büro München

You are here

OOO NICK Projekt

Our Services - "Made in Germany"

Retail Design

 

"We have to inspire people and provide room for emotions. That is creative shop design combined with sales psychology.“ Wolfgang Gruschwitz

 

Design lives on function. And enlives by emotions. Function follows emotions. A clear vision. A clever principle. OOO NICK Projekt is an international office for design and realisation that covers all architectural services like preliminary design, implementation planning, controlling, project supervision, quality assurance and documentation. 

 

The portfolio of OOO NICK Projekt comprises retail projects of all branches, in all sizes, with all assignments. Whether Beauty, Fashion, Food, Lifestyle, Services, Shoes or Sports – the design team stages a brand- and target group adequate world with individual character and distinctive profile. Always focussing on an optimisation of the sales areas.

Concepts

 

"An optimally designed retail space is both unobtrusive and intimate." Wolfgang Gruschwitz

 

How is it possible to win and excite increasingly pampered and demanding consumers? It is important to you are unique in your clientele's minds. In essence, this means turning your store into a brand and your customers into fans. The key lies in playing with feelings, and in telling an authentic and interesting story. It is about touching the customer emotionally: awaking his curiosity and generating identification. In this way, the product gains a subjective value - desirability is created.

 

Since 2003, we have been focusing on everything that makes a retail space successful. In addition to the basic architectural design of the premises and the lighting concept, this includes concepts such as how to increase customer footfall, extend the time spent in the store and obtain walk-in customers. The basis for our work is a broad spectrum of experiences from various sectors, knowledge from neuromarketing and studies on media reception. Customers who use our services range from retailers with a retail space of 15 to 20 square metres up to shopping centres with several thousand square metres.

If the business does not tell a story, it is not attractive either. What counts is focusing precisely on the customer, thinking about exactly what is exciting and attractive for them and deriving perfectly tailored stories and campaigns from this.

New Media

 

The Internet is changing. The next stage of development is taking place. After interactive Web 2.0, we as providers and customers have now become part of the vast data network: Private, public or commercial – we are always producing data via our actions on the Internet. Valuable data! Data is power! This theory is not bold, nor is it new. Whoever knows their target group and can properly interpret and analyse its online behaviour has a decisive advantage - but this requires a foundation. Here at OOO NICK Projekt, we know about the significance of this foundation and change on the Internet.

 

The full range of online marketing such as Google Adwords, SEO marketing, web development, apps, content production and big data - this is what our new business unit stands for. Welcome to the New Age!

The aims and visions of our customers are the starting point for our business. Strategic thinking and sophisticated concepts are the cornerstones of our creations. As new media experts, we are familiar with both the requirements in online marketing as well as the needs of B2B companies. Based on our experience, we find the right solutions – individual and targeted. We ask the right questions and deliver the right result. The target achievement and satisfaction of our customers are our motivation. We create only those things that promise the most success for our customers. Efficiency before effectiveness is the guiding principle for all our services.